Visual Web Mining of Organizational Web Sites

ABSTRACT

Existing Web usage mining (WUM) tools do not indicate which data mining algorithms are used or provide effective graphical visualizations of the results obtained. WUM techniques can be used to determine typical navigation patterns in an organizational Web site. The process of combining WUM and information visualization techniques in order to discover useful information about Web usage patterns is called visual Web mining. The goal of this paper is to discuss the development of a visual Web mining prototype, called WebPatterns, which allows the user to effectively visualize Web usage patterns